A great serum is the backbone of any skincare routine. Whether you’re targeting hydration, brightening, or anti-ageing, the right serum can deliver visible results within weeks. Here are our top picks for 2026.
Best Hyaluronic Acid Serums
🛒 The Ordinary Hyaluronic Acid 2% + B5 — View on Amazon UK →
🛒 Indeed Labs Hydraluron Moisture Serum — View on Amazon UK →
Best Vitamin C Serums
🛒 TruSkin Vitamin C Serum — View on Amazon UK →
🛒 Klairs Freshly Juiced Vitamin Drop — View on Amazon UK →
Best Retinol Serums
🛒 RoC Retinol Correxion Line Smoothing Serum — View on Amazon UK →
🛒 The Inkey List Retinol Serum — View on Amazon UK →
🛒 Olay Regenerist Retinol 24 Serum — View on Amazon UK →
Boost Your Results with a Professional Facial
Serums work even better after a professional facial that deep-cleans and preps your skin. Find facialists near you: London, Manchester, Birmingham. Also read: How often should you get a facial?
FAQs
Should I use vitamin C or retinol?
Vitamin C is best used in the morning for brightening and protection. Retinol should be used at night as it increases sun sensitivity.
Can I use hyaluronic acid and retinol together?
Yes — apply retinol first, then layer hyaluronic acid on top to boost hydration and reduce irritation.
How long before I see results from a serum?
Most serums show visible results within 4–8 weeks of consistent daily use.
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