This post contains affiliate links. We may earn a small commission at no extra cost to you.
Pros and Cons
✓ Pros
- Prevents and treats dry, flaky skin
- Improves skin elasticity and texture with regular use
- Many formulas contain beneficial actives (ceramides, retinol, AHA)
- Quick daily habit with significant results
✗ Cons
- Rich formulas can feel greasy if not fully absorbed before dressing
- Fragranced lotions can irritate sensitive skin
- Results require daily consistency
- Heavyweight formulas not suitable for oily body skin in summer
How to Use E45 Moisturising Cream Review — Is It Worth It?
- Apply body lotion immediately after showering or bathing while skin is still slightly damp — this locks in the water and dramatically boosts hydration vs applying to dry skin.
- Pat skin dry with a towel first (do not rub) then apply lotion within 1-2 minutes of stepping out of the shower.
- Use a coin-sized amount per area. Start at the feet and work upward, spending extra time on dry areas: shins, knees, elbows.
- For arms and legs: apply in long upward strokes toward the heart to promote circulation.
- Allow the lotion to absorb fully before dressing to avoid transferring product onto clothes.
- For very dry skin: apply a rich body butter at night and allow it to work overnight when skin repair processes are most active.
Where to Buy
Check the current price and availability on Amazon UK →
Prefer a professional treatment? Find spa and beauty treatments near you on Glowbooks for expert results in a salon.